What started as an exploration into crochet quickly became something much more meaningful. As three founders from very different backgrounds—a lawyer, a data scientist, and a professional working abroad—we found ourselves drawn to the idea of creating something with our own hands.
Three Different Backgrounds
The Lawyer
Dedicated to solving complex problems through research, analysis, negotiation, and a deep understanding of the law.
The Data Scientist
Surrounded by algorithms and virtual screens, driven to explore raw, physical crafts.
The Professional
Working abroad across borders, finding a grounding sense of home and calm in handmade arts.
Learning Crochet wasn't easy.
We spent days trying to figure out which yarn to buy, what hook size to use, and where to find tutorials that actually made sense.
At one point, we were using a 6mm hook with yarn that clearly wasn't meant for it. It took multiple attempts, countless mistakes, and nearly a week of research before we finally completed our first crochet whale.
"And when we did, something unexpected happened. The satisfaction of creating something from scratch reminded us of a part of ourselves we hadn't connected with in years—the creative side we often leave behind as adults while focusing on studies, careers, and responsibilities."
That experience became the foundation of Kitora.
We realized that many people want to start a creative hobby but don't know where to begin. The materials can be confusing, the tools unfamiliar, and the learning process overwhelming. So we set out to remove those barriers.
How We Help Beginners
Carefully Curated Kits
We hand-select the perfect match of yarn thickness, hook size, and accessories so you never struggle with mismatched tools.
Step-by-Step Video Tutorials
Detailed, slow-paced instructions specifically designed for absolute beginners, taking the mystery out of every loop.
Dedicated Section Help
Stuck on a tricky knot? We provide dedicated help channels for challenging sections to ensure you finish with confidence.
Crochet is Just the Beginning
Our vision is to build one of India's leading hobby kit brands, helping people explore creativity through different crafts, arts, and hands-on experiences.
Because creativity isn't something you lose.
Sometimes, it just needs the right opportunity to return.